CHARLOTTESVILLE, Va., Feb. 23, 2017 /PRNewswire/ — took home the top prize in a global innovation contest run by ecommerce platform provider BigCommerce. The Charlottesville, Virginia based online store, which manufactures and sells storage and display systems for outdoor sports gear, topped nine other finalists to claim the grand prize with the submission of its website’s custom-designed product reviews and customer questions features.

«StoreYourBoard transformed product pages into living landing pages complete with FAQs, customer photos and an entire community rallying around products in a review system unparalleled even to Amazon’s,» wrote BigCommerce in declaring StoreYourBoard its Innovation Award winner.

As grand prize, StoreYourBoard received a monetary award and was featured in a spread in the February Inc. magazine. Its accomplishment was also recognized by a number of prominent news outlets and by a video feature on the Charlottesville news.

Mike Leff, StoreYourBoard’s VP of Technology, described the award-winning site features as intuitive and a great source of user-generated information. «The reviews and feedback are not only helpful to future customers, they lend a trustworthy level of certainty to product purchases. Customers don’t hesitate to purchase a product with 50 reviews from our site because they know what they’re getting. And our goal is to give customers as much information as possible so their purchase is exactly what they want and need.»

StoreYourBoard President Josh Gordon agreed, «The award is fantastic—it’s great to have your work noticed. But I’m most proud of the system itself. It truly helps both customers and the company. And I’m proud of our team that built and implemented the system. It’s a testament to how much they really enjoy working for our customers.»  


Founded in 2009 by skier and wakeboarder Josh Gordon, StoreYourBoard has grown into the dominant online provider of storage racks and display systems for outdoor adventure gear. From its Charlottesville, Virginia office and warehouse the company handles thousands of orders and products across a range of sports: paddleboard (SUP), surf, ski, snow, skate, kayak, bike, wake and more.

For more info, contact Andrew at [email protected].

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